hummel chose Expedit as its partner to be in charge of production and rolling out the new concept. This happened on the basis of a set-up adapted to hummel, so that security of supply, capacity, quality and finance were at optimum levels. "hummel is a unique brand with its very own culture," says Christian Dalsgaard, sales manager for Fashion & lifestyle at Expedit in Denmark. "It's been the focal point for the entire partnership. We want to be the supplier the customer needs - not the other way round."
With 14 solutions in 7 countries so far and more on the way, hummel is certainly enjoying the success of its new shops.